Kind’s Brand and Website Launch

Client: Kind Design Limited

Sector: Graphic Design

Scope:

Identity
Website
Animation

Kind was born from a mix of passion and purpose. Based in Waikato, New Zealand, we specialise in branding, illustration, and strategic design that helps businesses stand out. The name ‘Kind’ is more than a reflection of these values; it’s also a nod to its origins as an abbreviation of Kirstin, Illustration, and Design. This project showcases the full creative process behind Kind Design from brand strategy and identity through to website design and development.

The Brand

Kind Design needed an identity that reflected its personality: fun, inspiring, and professional. The goal was to create a brand that felt approachable yet refined, balancing creativity with strategic thinking.

The logo, typography, and colour palette were chosen to represent the brand’s core values. The short, memorable wordmark is paired with a star symbolising creativity and a full stop representing purpose. The Kind of Black, Kind of Pink, and Kind of White palette strikes a balance between vibrancy and sophistication, while clean typography and expressive illustrations bring warmth and structure.

Every brand element — from social media templates to stationery and apparel — was designed to feel cohesive and authentically Kind.

The Website

Building on the visual identity, the Kind Design website was designed to be bold, purposeful, and easy to navigate. The intention was to create an online experience that reflects the brand’s creative energy and effectively showcases a growing portfolio of work.

The project included website design, copywriting, animation, and development. Designed in Figma and brought to life with custom Rive animations, the site highlights creativity with purpose. Development was handled by Bevan Wheeler using Hugo and deployed via Cloudflare Pages for a fast, seamless experience.

The website features five core pages: Home, About, Services, Portfolio, and Contact — each designed to flow naturally and tell the story of the brand.

Every detail, from typography to animation, was crafted to reflect Kind Design’s philosophy: creativity meets clarity, and design meets purpose.

Credits

Website Development: Bevan Wheeler

Kind Design Website Hand Illustration Animation

Kind Design Website Home Page Desktop Dark Mode

Kind Design Website Home Page Mobile Light Dark Mode

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